Published in English out of Seoul, South Korea, each issue of Magazine B (a.k.a. Brand Document Magazine) introduces one well-balanced brand. B shares the untold stories behind the scenes, including the culture of the managers, employees, customers, and communities that create, support, and sustain a brand. Readers gain insights into how great brands get, and stay, great. Interviews with employees, consultants, competitors, customers, and analysts give a 360-degree view of all aspects of a brand. Magazine B has published 91 issues since 2011, with each issue sustaining relevance, covering the core values and practices of timeless brands.
Every issue examines how a brand balances four elements to realize their goals of service to their owners, employees, customers, and communities: Beauty, practicality, price, and philosophy. B’s unique insights and in-depth analysis of how brands started, how they're managed, maintained, and presented to the world, offers readers a new way of looking through a brand's particular perspective.
This Issue:
The Balvenie is a single malt whisky brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand’s philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David Stewart developed the first cask finishing technique to age whisky in two different oak barrels — evidence of the brand’s ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the Double Wood 12 Year Old. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with its balance of tradition and innovation to create unique offerings in the whisky market.