Published in English out of Seoul, South Korea, each issue of Magazine B (a.k.a. Brand Document Magazine) introduces one well-balanced brand. B shares the untold stories behind the scenes, including the culture of the managers, employees, customers, and communities that create, support, and sustain a brand. Readers gain insights into how great brands get, and stay, great. Interviews with employees, consultants, competitors, customers, and analysts give a 360-degree view of all aspects of a brand. Magazine B has published 91 issues since 2011, with each issue sustaining relevance, covering the core values and practices of timeless brands.
Every issue examines how a brand balances four elements to realize their goals of service to their owners, employees, customers, and communities: Beauty, practicality, price, and philosophy. B’s unique insights and in-depth analysis of how brands started, how they're managed, maintained, and presented to the world, offers readers a new way of looking through a brand's particular perspective.
This Issue:
Barbour was founded in 1894 by John Barbour in South Shields, England. It first made oilskin workwear, which are practical garments that protect against fluctuating weather. Since the introduction of the brand’s functional iconic waxed cotton jackets — the Bedale, the Beaufort, and the Border — the Barbour wax jacket became the center of a culture for collecting vintage pieces, customizing, and rewaxing by die-hards. Now in its fifth generation as a family-run business, Barbour has grown into a lifestyle brand that adjusts to the needs of the times and changing styles, in addition to making its offerings more accessible to each rising generation through collaborations with diverse fashion brands.