Not just a classic milk chocolate bar, but Tony’s Chocolonely classic chocolate bar. It was the first bar they ever made, back in 2005. They gave it a screaming red wrapper to attract attention to their main mission - 100% slave-free chocolate.
The beans used to make the cocoa mass and the cocoa butter are all traceable, purchased directly from Tony’s Chocolonely’s partner cooperatives in Ghana and Ivory Coast.
Suitable for vegetarians. Not Suitable for vegans.
Made in Belgium
Tony is the English equivalent of the Dutch name Teun, and Teun van de Keuken is the founder. Teun is a Dutch TV journalist who kicked off the crusade against (child) slavery within the chocolate industry on the consumer report TV show Keuringsdienst van Waarde. Teun was shocked when he read that slavery still existed in the cocoa sector. He tried to discuss the problem with the large chocolate makers, but they completely ignored him. He stepped up and took action. Teun decided to lead by example and make 5,000 Fairtrade chocolate bars himself. Tony’s Chocolonely was born.
And because he felt like he was the only guy in the chocolate industry that cared about eradicating slavery from the industry, he named his chocolate “Chocolonely”. Get it? The chocolate industry was a lonely place for 100% slave free crusaders!