Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21
Magazine B - Wilson - Issue 21

Magazine B - Wilson - Issue 21

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WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company's slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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