Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22
Magazine B - Vibram - Issue 22

Magazine B - Vibram - Issue 22

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In 1937, after his friends died in a tragic mountaineering accident partly caused by poor footwear, Vitale Bramani started Vibram to create more functional outsoles. Vibram has striven since that time to develop new products for people on their feet. In 2005, the Italian company introduced its first finished product line, FiveFingers, showing how a component manufacturer can itself become a brand.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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