Magazine B - USM - Issue 86

Magazine B - USM - Issue 86

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Renowned furniture brand USM was founded in Bern village of Munsingen, Switzerland, in 1885.  Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961.  USM Haller, the company's first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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