Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81
Magazine B - Soho House - Issue 81

Magazine B - Soho House - Issue 81

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In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting men of certain titles or net worth. Founder Nick Jones sought to create a “home from home” where likeminded people could socialize all day over food and drinks—an idea that later became the core brand concept. Today, there are 27 houses in Europe, America, and Asia, alongside a comprehensive spa, home collection, and restaurant brand portfolio that collectively suggest a Soho House lifestyle.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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