Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3
Magazine B - Snow Peak - Issue 3

Magazine B - Snow Peak - Issue 3

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Yukio Yamai, the founder of SNOW PEAK, first started his business of making mountain gear in a small village of Sanjo city, Niigata prefecture. His son, Tohru Yamai later took over the business to expand to lifestyle products and to keep the outdoor products brand evolving. Unlike its competitor with focus on function, SNOW PEAK offers well-designed products that are suitable for everyday use as well. The outdoor products maker takes its approach by vigorously questioning how people should interact with nature.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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