Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40
Magazine B - San Pellegrino - Issue 40

Magazine B - San Pellegrino - Issue 40

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Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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