Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41
Magazine B - Rolex - Issue 41

Magazine B - Rolex - Issue 41

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Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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