Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38
Magazine B - Patagonia - Issue 38

Magazine B - Patagonia - Issue 38

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Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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