Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46
Magazine B - Pantone - Issue 46

Magazine B - Pantone - Issue 46

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The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘color’ can indeed become a brand.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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