Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53
Magazine B - Muji - Issue 53

Magazine B - Muji - Issue 53

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Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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