Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51
Magazine B - Mr Porter - Issue 51

Magazine B - Mr Porter - Issue 51

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Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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