Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64
Magazine B - Moscot - Issue 64

Magazine B - Moscot - Issue 64

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The history of Moscot, widely known as the eyewear of choice for Andy Warhol, Truman Capote, and Johnny Depp, begins in 1915 in Manhattan’s Lower East Side in New York City. Moscot found its footing through reproductions of eyewear models that were discontinued during the American Great Depression and has continued its legacy for over 100 years. Beloved across generations as the emblem of vintage eyewear, Moscot is just as much an American classic as white T-shirts, jeans, and wing tip shoes.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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