Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56
Magazine B - Michelin Guide - Issue 56

Magazine B - Michelin Guide - Issue 56

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Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide.

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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