Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75
Magazine B - Lululemon - Issue 75

Magazine B - Lululemon - Issue 75

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Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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