Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65
Magazine B - Le Labo - Issue 65

Magazine B - Le Labo - Issue 65

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Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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