Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66
Magazine B - Hoshinoya - Issue 66

Magazine B - Hoshinoya - Issue 66

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Hoshinoya, Japanese luxury resort label and flagship brand of Hoshino Resorts, traces back to 1904, in Karuizawa, Nagano Prefecture. Operating in six locations— Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, and Bali—Hoshinoya proposes an alternate genre of accommodation through a contemporary reinterpretation of ryokan, the quintessential embodiment of the Japanese spirit and philosophy of service and hospitality.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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