Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35
Magazine B - Helvetica - Issue 35

Magazine B - Helvetica - Issue 35

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Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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