Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18
Magazine B - Havaianas - Issue 18

Magazine B - Havaianas - Issue 18

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Havaianas created its first pair of sandals in 1962. In fact, the name Havaianas came from a Portuguese word meaning "HAWAIIANS" and the design idea was inspired by Zori, typical Japanese sandals. Yet the Brazilian sandal brand has evloved to deftly infuse culture and inspiration of its home, Brazil. Havaianas is filled with fascinating stories behind a dramatic transformation it has made - from a sandal maker targeting working class to a go-to brand for fashionistas today.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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