Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47
Magazine B - Haagen-Dazs - Issue 47

Magazine B - Haagen-Dazs - Issue 47

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Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has been successful in making a name for itself as a guilty pleasure for adults.

About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  


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