Bali is the only island in the Indonesian archipelago that is predominately Hindu, in contrast to the rest of the islands, which comprise the world’s largest Muslim population. For the Balinese, Hinduism is not just a religion—it’s a fundamental social and spiritual value that forms the bedrock of Balinese culture, from dance and painting to architecture. In the 1970s, Ngurah Rai International Airport was expanded, and Australian surfers flocked to the small island. This first generation of foreigners were followed by others from all around the world, drawn to the pristine nature, nearly millennia-old traditional culture, and Balinese sages who bequeath secrets to a balanced life. Then came creatives with high hopes of learning about self-care and sustainable futures through yoga and meditation. More than just a tourist destination, Bali is now the ultimate mecca for alternative living.
About the magazine
B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.