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B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue.
Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.