XOU (pronounced ‘ex-oh-you’) is an emotional merchandising company. Everything we create is meant to get all up in your feelings, and the feelings of everyone you share our products with. xou is as sincere as your first love, as fun as a summer romance and as truthful as the friend who will tell it to you like it is. So no matter what the occasion or who you're connecting with, if you’re doing it with love, xou is here for you. Hence, our motto: Always love, love all ways.