Over a 100 years ago, Taichiro Morinaga started the little candy company in Japan that was to become the largest confectioner in Asia. Since then HI-CHEW™ has been the most famous fruity chewy candy from Japan. What’s so great about HI-CHEW™? Its fresh fruit flavors! Its smooth, chewy Texture! And of course its international community of HI-CHEW™ fans!