HERO has quickly become widely recognised as the most relevant, fashion-forward destination for a switched-on, intelligent and demanding readership.
Fed up of ‘more of the same’, their audience revels in their fresh perspective.
HERO is the antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing.
The editors of HERO strive to make a magazine and website that are not afraid to be visually led and arresting – have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends – and for that to be something to celebrate and revel in.
Their emphatic definition of the season is a joyously curated vision of what they love. No filler news pieces or fluff articles, just pure and bold statements. They are read by taste-making men in their twenties, thirties and forties who love fashion and culture, and want to be excited by it again.
October is their Winter/Spring edition, and April their Summer/Fall edition. This means they shoot a huge amount of new season before anyone else.
The world has evolved, and their readers love to see fashion from the shows without waiting 6 months for other titles to catch up.
Their approach to fashion is celebratory and zealous. Embracing the styling, foregrounding the clothes.