In a year like no other, product designers could have easily deferred, pushing new releases to 2021. They didn't. Product innovation and refinement are alive and well, though they may have looked a little different this year.
From hand sanitizer to face masks, many of the year's best new products arrived refreshingly free of hype, solving problems without great fanfare. Then again, after years of waiting, we also received new flagship gaming systems, Rolexes, Land Rover Defenders and the fastest shoe to ever run a marathon. All that and more in this year's GP100.
About the magazine
Founded in 2007, Gear Patrol is an award-winning print and digital publication, store and content studio based in New York City.
They believe that the things we create and own, as well as the habits that surround them, play a crucial role in our global culture. Products, in short, are culture.
From the Model T to the iPhone, and anything before or since, products hold the power to revolutionize the way we work, relax, communicate, travel, look, learn and more. That’s why they’re focused on something they call Product Journalism a.k.a. #ProJo.
Their mission is simple. They are a team of creators, users, and enthusiasts, building the definitive resource for discovering products and exploring the stories that surround them.
Their vision is to create a world where everyone is empowered with the right products and knowledge.
Their goals are not limited to specific platforms or mediums. They know that making essential experiences for product lovers requires leveraging the best that digital, print and social platforms all have to offer.
Printed in the USA.
Based in New York, NY, USA.