A portrait of London, offering a curated edit on what to see and do.
Rather than a comprehensive directory, this guide offers instead select points of interest and venues that reflect Cereal’s values in both quality and aesthetic sensibility.
Carefully researched and illustrated with original photography and copy, each guide features 30 of Cereal’s favourite places and also includes:
a photo essay of the city
an illustrated neighbourhood map
interviews and essays from celebrated locals, such as architect John Pawson, fashion designer Margaret Howell, designer Michael Anastassiades, and more
lists of essential architectural points of interest, museums, galleries, day trips outside the city, and unique souvenirs
an itinerary for an ideal day in London
About the Brand
Rich Stapleton and Rosa Park, Cereal’s founders, travel extensively for the magazine and were inspired to create a series of city guides that highlighted their favorite places to visit. Now, after building a loyal readership that counts on their unique, considered advice, they are relaunching the books with a fresh design and new content.
Cereal is also a biannual, travel & style magazine based in the United Kingdom. Each issue focusses on a select number of destinations, alongside engaging interviews and stories on unique design, art, and fashion.