Launched in 2015 by the Magazine B editorial team, B:ALANCE is a brand journal with a fresh perspective on brands. For their 2nd issue, they reunited with Swiss brand Freitag who, in 2015, ventured into the clothing business and examined the definition of ‘good’ clothing in the context of today’s fast-paced fashion industry. In addition, they caught up with many of their previously featured brands and looked into the various changes they have undergone.
About the magazine
B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.