Magazine B offers its new perspective on life and balance through its new brand journal, B:ALANCE. In publishing the first issue of B:ALANCE, the B editorial team reflected on its history of three years and revisited the brands that it has featured to see how they have evolved. Also, they reunited with the opinion leaders who have shared their philosophy of brands in various ways, to ask them about their idea of a good balance that a brand should have, based on their personal interest.
About the magazine
B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.