Tourist destination and model of diversity, San Antonio is a city with ancient roots, tapped into its singular river, the free-flowing lifeline of life past and present.
LOCAL STORIES, TRAVEL INTEL AND MODERN LORE, INCLUDING:
An illustrated map of Tex-Mex cuisine
Christmas tamales: deconstructed
The best of Flaco Jiménez and George Strait
Jack Kerouac’s “On The Road” stop in town
A longform ode to San Antonio’s diverse musical history
The story of Blues legend Robert Johnson
Day trips into the Hill Country
Insights from a fourth-generation healer
An interview with the owner of a Texas dancehall
The Charreada rodeo’s main events
About the Brand
Founded in 2012, Wildsam began with a core idea: the world was peopled with wonders. Steinbeck’s words tap into a timeless sentiment. Wonder is a transformative force. It strikes the match of our curiosity and jolts awake what Frederick Buechner calls the “original, shimmering self.”
And often, wonder is found in the stories of a physical place, whether the Texas barbecue joint or the Golden Gate Bridge. At Wildsam, they seek out these real and rooted things, what’s truly authentic to a place, and share the pathways to deep connections in the world, for travelers and locals alike.