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JOH & Company

Magazine B - Copenhagen - Issue 88

Magazine B - Copenhagen - Issue 88

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Copenhagen, the capital of Denmark, is recognized as the world’s happiest city and boasts the best welfare system in Northern Europe. The city is brimming with a spirit of community that trades in fierce competition for active and free discourse. This galvanized exchange of ideas has resulted in a highly creative culture that is fueled by true collaboration. As the pivotal center of the Danish modern aesthetic since the 1950s, Copenhagen remains an iconic powerhouse in the Nordic region, particularly as a pioneer in furniture, architectural, and daily product design. Stealing the limelight as a forward-looking metropolis in everything from cuisine and fashion into the aughts, the world is now drawn to the cosmopolis by the New Nordic Food Manifesto, which emphasizes the significance of local ingredients, and Copenhagen Fashion Week, which uses its voice to promote sustainability as a core ambition.


About the magazine

B is an ad-less publication that introduces one well-balanced brand unearthed from around the globe in each issue.

B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.  

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